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Industry News

Discover the latest information and news from the Hospitality Industry

OTA: Friend or Foe

Online Travel Agents (OTA’s) are travel agents that act as a third-party selling hotel and apartment bookings via the internet.

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Our top 10 tips for increasing hotel bookings

Being able to run a successful hotel can be challenging as multiple factors can affect your business.

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Bucking the trend of declining gift vouchers

VROOM have always had long-standing partnership with SK Chase a gift voucher provider.

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Basic Principles of Sales in a Digital Age

Even in this digital age it never ceases to surprise me at how little time we spend training...

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Third-party booking sites: worth the commission?

Agent commissions typically range from 8-30% but the major online travel agencies...

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Revenue Management Glossary

Here is our guide to the key terminology that underpins Distribution and Revenue Management.

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Our outsourced Revenue Management Function

The Inn Collection Group have managed to buck the trend towards pub closures and expanded their portfolio...

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Hotel Gotham leads Manchester's RevPAR

Hotel Gotham is a five-star hotel located at 100 King Street, Manchester.

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Richard Ferrier

CEO, Heartwood Collection

"Vroom Hotels helped Heartwood Inns to launch its first five 'pubs with rooms' and their exceptional knowledge and skill-set was vital in delivering these openings. I would recommend them to any operator looking for external revenue management support."

Mario Ovsenjak

Resort General Manager, Comis Hotels

"I have had the privilege of working with Vroom on a diverse range of projects for the better part of a decade. Their approach to revenue management blends meticulous day-to-day execution with a clear, long-term strategic vision. Under the leadership of Nicola, whose knowledge, experience, and determination are evident in the outstanding results achieved."

Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a  success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

Why VROOM Hotels?

To say you are the “best” is easy, to prove it is something else. Please visit our Case Studies page and view our Testimonials above to see what Decision Makers in our Industry say about our the results they have enjoyed from VROOM over the years.

  • Superb reputation within the sector
  • Expertise and knowledge
  • Over 30 years in the industry
  • Specialise in Performance Management
  • An ethical and compassionate company
  • Strong relationships within the UK Market

Case Studies

Hotel Gotham

Find out how VROOM successfully opened Hotel Gotham and Continue to achieve the highest RevPAR in the City.

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The Inn Collection Group

Read how VROOM provides Outsourced Revenue Management to this rapidly expanding group of Inns in the North, achieving 22% rev par growth across the group in Year 1.

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The Old Course Hotel

Read how VROOM successfully targeted the meetings sector from the London area and created demand for the challenging winter months.

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See All Case Studies