VROOM Hotels is a specialised hospitality consultancy firm offering five core services to maximise hotel performance and profitability. The company provides comprehensive Revenue Management solutions, ranging from fully outsourced management functions to consultancy and support for existing teams, alongside Sales Management services that include strategic planning, representation, and short-term project support.

Additionally, VROOM delivers customised training programs conducted by industry professionals, offering bespoke courses tailored to specific client needs and open courses covering key areas relevant to the UK hospitality sector. With over 20 years of senior-level experience in the hospitality industry, VROOM works with independent hotels and multi-property groups, focusing on "turbo-charging" their clients' revenue and sales functions to deliver measurable results and sustained performance improvements.

Our Specialist Areas

Revenue Management

Whether you need to outsource your Revenue Management function or need support for an existing team in the form of consultation and /or training, we can help. Find out more about our renowned Revenue Management services.

Sales Management

With a vast range of experience, complete flexibility and a bespoke approach we can assist you with all your sales needs. We offer a full range of services including strategic planning & support, representation, and short term projects.

Training

We deliver memorable training that gets results to ensure your team has the resources to excel. Our courses are personalised, interactive and run by industry professionals specialising in sales and revenue. Find out more about our bespoke and open course.

Operations

If you are involved in the acquisition, development or operation of hotels, we can support across a diverse range of disciplines to maximise the quality and efficiency of your investment.

Feasibilities

Reduce risk by providing data-driven insights, guide decision-making on location, scale, and investment structure, help secure financing from banks or investors, and support strategic planning for success.

CEO, Heartwood Collection

"Vroom Hotels helped Heartwood Inns to launch its first five 'pubs with rooms' and their exceptional knowledge and skill-set was vital in delivering these openings. I would recommend them to any operator looking for external revenue management support."

Mario Ovsenjak

Resort General Manager, Comis Hotels

"I have had the privilege of working with Vroom on a diverse range of projects for the better part of a decade. Their approach to revenue management blends meticulous day-to-day execution with a clear, long-term strategic vision. Under the leadership of Nicola, whose knowledge, experience, and determination are evident in the outstanding results achieved."

Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

Services