Feasibility

Vroom Hotels specialises in hotel feasibility studies, offering comprehensive analyses to determine whether developing a hotel in a specific location is financially viable.  We help investors, developers, and stakeholders understand the potential risks and returns before committing resources.

Market Analysis

  • Demand analysis: Who are the target customers (business travellers, tourists, etc.)
  • Providing a full understanding of potential key markets for each sector with recommendations
  • Trends: Travel patterns, seasonality, tourism data.

Read our Case Study on The Apollo Hotel >>

Supply Analysis

  • Which existing hotels in the area- review occupancy rates, pricing.
  • Any pipeline properties or those with major refurbishments planned which impact rates and demand
  • SWOT Analysis-Strengths, Weaknesses, Opportunities, and Threats related to the project.
  • Suggested competitor set
  • Demand Influencing events

Read our Case Study on The Old Course Hotel >>

Site Evaluation

  • Location suitability: Accessibility, visibility and local attractions.
  • Supporting Director of Sales

Read our Case Study on The Black Ivy >>

Hotel Concept & Positioning

  • Type of hotel: Budget, boutique, luxury, aparthotel, resort.
  • Number of rooms and amenities: Restaurants, meeting rooms, spa, etc.
  • Branding and management: Independent or franchise? Self-managed or third-party?

Read our Case Study on The Old Course Hotel >>

Financial Feasibility

  • Three-year detailed rooms revenue projections

Read our Case Study on The Apollo Hotel >>

A feasibility study in the hospitality industry achieves several goals: it reduces risk by providing data-driven insights, guides decision-making on location, scale, and investment structure, helps secure financing from banks or investors, and supports strategic planning for long-term success.

Richard Ferrier

CEO, Heartwood Collection

"Vroom Hotels helped Heartwood Inns to launch its first five 'pubs with rooms' and their exceptional knowledge and skill-set was vital in delivering these openings. I would recommend them to any operator looking for external revenue management support."

Mario Ovsenjak

Resort General Manager, Comis Hotels

"I have had the privilege of working with Vroom on a diverse range of projects for the better part of a decade. Their approach to revenue management blends meticulous day-to-day execution with a clear, long-term strategic vision. Under the leadership of Nicola, whose knowledge, experience, and determination are evident in the outstanding results achieved."

Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a  success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

Case Studies

Hotel Gotham

Find out how VROOM successfully opened Hotel Gotham and Continue to achieve the highest RevPAR in the City.

Read More >>

The Inn Collection Group

Read how VROOM provides Outsourced Revenue Management to this rapidly expanding group of Inns in the North, achieving 22% rev par growth across the group in Year 1.

Read More >>

The Old Course Hotel

Read how VROOM successfully targeted the meetings sector from the London area and created demand for the challenging winter months.

Read More >>
See All Case Studies